- Days
- Venture
A new vision for non-alcoholic beer
We worked on
- Strategy
- Visual identity
- Verbal identity
- Campaign
- UI Design
![](https://onwards.agency/wp-content/uploads/2022/01/DAYS_casestudy_slides_043-3-2000x1125.jpg)
Non-alcoholic beer has traditionally been defined by what it isn’t, not what it is. We flipped this narrative on its head; naming, defining and launching a new zero percent beer that stands for more not less.
![](https://onwards.agency/wp-content/uploads/2022/01/DAYS_casestudy_slides_044-2-1278x1533.jpg)
Forget no, low or zero – Days is for people who want to do more, be more and live more. We call it ‘Beer for Doing’.
![](https://onwards.agency/wp-content/uploads/2022/01/DAYS_casestudy_slides_0417-2-2000x1125.jpg)
Our brand and content strategy is all about celebrating doing and doers. Positioning Days as a drink for those who want to do more, and repositioning beer as a drink for any occasion.
![](https://onwards.agency/wp-content/uploads/2022/01/DAYS_casestudy_slides_0421-1278x1533.jpg)
![](https://onwards.agency/wp-content/uploads/2022/01/DAYS_casestudy_slides_0423-1278x1533.jpg)
![](https://onwards.agency/wp-content/uploads/2022/01/DAYS_casestudy_slides_0424-2-1278x1533.jpg)
![](https://onwards.agency/wp-content/uploads/2022/01/DAYS_casestudy_slides_0426-3-2000x1125.jpg)
We’ve worked side-by-side with the Days founders since pre-launch, supporting with everything from product launches to custom illustration – the big ideas down to the small details.
![](https://onwards.agency/wp-content/uploads/2022/01/DAYS_casestudy_slides_0434-2-1278x1533.jpg)
![](https://onwards.agency/wp-content/uploads/2022/01/DAYS_casestudy_slides_0439-2-2000x1125.jpg)
"Being connected with Onwards was the best thing that happened to our business and we honestly couldn’t be more grateful for everything they've done to help a small idea become a reality."
Mike Gammell, co-founder, DaysPhotography - Annabel Staff, Ben Battell